green friday basic apparel WWF

We do not support Black Friday - we embrace GREEN FRIDAY!

Green Friday is about using the attention, we and other fashion brands get on that specific day, to put focus on green initiatives. We wish to create slow and conscious fashion - clothes that you can use again and again.

It's important that we help each other creating a better world. This is why we have decided that 20% of all our B2C sale on the 23th of November 2018 will go to WWF's work. We know that the fashion industry has a bad impact on planet earth, therefore we wish to support WWF cleaning up plastic in the oceans.

Read more about the campaign here: https://www.wwf.dk/tema/plastik/

Happy Friday and lots of love,
// Basic Apparel