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SS/16
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Basic Apparel
Scandinavia
Design by Basic Apparel.
If you like our clothes online, you'll love wearing it.
Soft. Relax. Happy. Focused. Pure. Scandinavia. Personality. Love. Balance. Basic. Sustainable.
North.
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About Basic Apparel
Established
2013
Seasons
12
Current
SS/16
The Basic Apparel clothes are quiet and are not meant to make a statement - to us that is power dressing. Despite trends and seasons, the pragmatic uniform for women seems to be her favourite jeans, her basic t-shirt and her warm woollen cardigan.

This is why we are working with the most passionate tailors in the industry to create our collections.

With our pure scandinavien simplicity, we believe that Basic Apparel has indeed reinvented the 'Basic's'.